You have 70,000,000 people to attract
You have 184 days to present
How can communications work for you?

Participation in World Expo 2010 Shanghai will be a huge undertaking. It’s a unique opportunity to build recognition and reputation in the world’s most important emerging market. But there are significant challenges. China remains one of the most complex and opaque communications environments. And you need to stand out among the more than 250 participating organizations fighting for attention at the same time.

So what is the communications opportunity for participating exhibitors and associated organizations? And what are some of the critical factors that will make the difference between success and failure?

Here you can find some starting points and suggestions.